In a sense, blogging is a joke. No one’s OOTD really matters in the grand scheme of things, and it’s hard to take people that instagram for a living seriously. In another sense, trying to run a successful blog is a much harder task than most people think. Producing good, consistent content, marketing it, and engaging and growing an audience isn’t easy, and it isn’t for everybody. People with real jobs roll their eyes when they hear “social media specialists” and “content creators” complain about the challenges of their industry. And rightfully so; at least to an extent. It isn’t rocket science. But it is an art. And it does take work.
When you haven’t exactly hit your goals whatever they may be, the more time you put into trying to achieve it without seeing the results you want, the easier it is to get discouraged. Maybe you’re trying to hit a certain follower count, land a certain campaign, rebrand yourself, or start getting paid for what you do. Or maybe it has nothing to do with blogging and social media; maybe you’re trying to lose weight, clear up your skin, get a job or get into a relationship. No matter what your sights are set on, when it’s taking longer to reach your destination than expected, it’s easy to forget why you started in the first place and how far you’ve come.
It’s also all too easy to start comparing your journey to others and get frustrated. No one likes to talk about this, but there are few things more upsetting than seeing people that you perceive as less deserving getting what you want before you do. They aren’t as talented. They don’t work as hard. And yet there they are, basking in the glory that you feel is rightfully yours.
But then again, who are you to say what someone else does or doesn’t deserve? As basic and lazy as they may seem to you, only they know how many hours they’ve put in to achieving what they have. Only they know how many people they reached out to with pitches, and how many rejections they faced for every success. Only they know the investments they’ve made and how much research they’ve done. As hard as it is to accept, you might not be working as hard as you think you are, and your perceived inferiors might be anything but inferior.
Improvement in any sense is a long, hard process. If becoming better was easy, we’d all be fit millionaires, but we aren’t. As you push yourself to achieve whatever it is your heart is set on, you will doubt yourself, you will falter and you will consider giving up. The good news is that every successful person has.
We live in a culture obsessed with instant gratification. We order things online that we expect at our doorsteps within the next 48 hours- or so help us God- someone is getting a 1 star rating. We expect our takeout delivered in 30 minutes or less and get antsy if restaurants take more than 20 minutes to prepare our food. Everything we’ve ever wanted is a click away, and while technology has acted as one of the greatest equalizers of our time, it has also created a generation of people that don’t have the patience to be great. They choose ItWorks over working out, buying followers over building an audience and demand $15 for flipping burgers over developing a valuable skill set.
We can’t photoshop or pyramid scheme our ways to greatness. So be patient with yourself and be patient with the process.