Coach Bought Kate Spade & Basic America Is In Shambles

Yesterday, news broke that disgraced luxury brand Coach will acquire Kate Spade for $2.4 billion, and basic America lost it. For those of you that are clueless about the hierarchy of luxury accessory brands, Kate Spade isn’t that expensive in the grand scheme of things. They also constantly have sales discounting their products at huge percentages, and they’ve become “old news” to an extent. But despite all that and declines in profits, they’ve consistently maintained a certain status among middle class Americans. The status that they’ve maintained is much more important than one might think.

Though Coach still remains in those pretty, shiny luxury malls next to stores like Salvatore Ferragamo and Jimmy Choo it’s at the bottom of the barrel when it comes to “luxury” and brand recognition. Coach was Michael Kors before Michael Kors was Michael Kors. They oversaturated their line with cheap items printed in their logo and made a series of other mistakes and despite their efforts, they’ve never fully recovered.

To put thing in terms that male readers could understand, if you bought your girlfriend a Kate Spade bag she would either likely hug you and say thank you or get genuinely excited and be mentally preparing for a world class beej. If you got your girlfriend a Coach bag, she would probably force a smile and ask if you kept the receipt.

Needless to say, Kate Spade’s customers are none too happy about the fact that their beloved go to is being bought out by a brand none of them have been caught dead in since 7th grade.

If I called myself “royal” anything and had a “Let Me Speak to the Manager” haircut I wouldn’t exactly be throwing stones.

I studied fashion for my first year and a half in college, and to be honest this acquisition will probably have little to no effect on Kate Spade’s products. And if that is true, you can keep buying your girlfriend flamingo and watermelon purses and expecting sexual rewards. God speed.



what do you think?

Your email address will not be published. Required fields are marked *


  • The swamp is full of pretentious self important clowns that would literally sell their unborn children into slavery for a CNN slot and a check mark on twitter but I stay for the sunsets and brunch .
#dcblogger #districtofcolumbia #buildingporn #buildinglover #buildinglovers #postitfortheaesthetic #vscobest #vscoedit #sidewalkerdaily #walkwithlocals #igdc #mydccool #vscodc #buildings_of_dc #dmvblogger #sunsetlovers #sunset_pics #sunsetsniper #cloudscape #cloudchaser #cityscape #cityview
  • You know we’re best friends bc she ✌🏾borrows✌🏾 (aka pillages) my clothes and lives to tell the story but she stole my heart like she stole my romper
  • Happy birthday to the pettiest President on the planet, you inspire me every day king @realdonaldtrump
  • I was gonna caption this “catch flights not feelings” but a) my mom booked my flight home this weekend bc I’m broqüe and b) the feelings have indeed been caught and are probably contagious at this point
  • By the order of his majesty lord farquaad and I’m here to repossess yer swamp
  • Suing my optometrist bc I wear glasses this thicc and still can’t see thru my own 🐂💩
  • I don’t feel like being fake deep or clever and putting effort into a caption so just appreciate the scenery pls 🌚
  • Comment on a pic without liking one more time Karen
%d bloggers like this: